Privacy Policy

Last updated: May 27, 2025

Thank you for choosing Analyzify, a Shopify app developed and operated by Solverhood OÜ (Estonia) and StatsUp, LLC (USA). 

This Privacy Policy explains how we collect, use, share, and protect personal data when you use our app. We are committed to protecting your privacy and complying with applicable data protection regulations including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

This Privacy Policy applies to:

• Merchants who install and use the Analyzify app on their Shopify stores
• End users (store visitors) whose data may be processed via Analyzify on behalf of merchants

The Information We Collect

From Our Clients (Merchants)

Upon app installation and during its use, we collect the following information from your Shopify store:

Store, merchant and app usage information:

• Store URL
• Store plan
• Store domain
• Date of installation, uninstallation
• Store owner name
• Email address
• Country

We collect data on how the app is used to help us improve functionality, troubleshoot issues, and deliver a better user experience.

• Operations performed inside the app (integrations, access management, professional services)
• Payment history (excluding payment details; all billing is managed by Shopify)
• Contact e-mails via Support page

Marketing API Data (if enabled):

• Analytics data from platforms such as GA4, Google Ads, and Meta (totally optional, based on integrations)

From Store Visitors (End Users)

Analyzify integrations collect user data through tracking scripts placed on Shopify storefronts. To deliver analytics and conversion tracking services, we collect the following data from your store visitors:

• User Identifiers
  User ID, UID (universally unique identifiers), UUID v7, Checkout ID / Token, etc.
  
  
• User-Provided Information
  Email, phone number, shipping/billing address, locale/language preferences, consent status (e.g., customer_consent), etc.
  
  
• Device and Browser Data
  Device screen resolution, user agent string, IP address (ip, ip_cf_connecting, ip_x_forwarded_for), IPv4/IPv6, request headers, etc.
  
  
• Session and Identifier Information
  Session identifiers, cookie values (existing and custom), local/session storage values, advertising identifiers (e.g., ga4, fbclid, ttclid), referrer URL, UTM parameters (utm_source, utm_medium, utm_campaign, etc.), etc.
  
  
• Event and Behavior Data
  Event names (e.g., page_view, view_item), event timestamps, page URL, request body content (e.g., product data, form inputs), etc.
  
  
• Location Data
  Country code (derived from IP), approximate geolocation (inferred via IP), etc.
  
  
• Time-Based Information
  Created/updated timestamps, order date/time, event time (timestamp_micros, processed_at, etc.), etc.
• We use hashed personal identifiers when sending data to ad platforms (Google, Meta, etc.), per their guidelines.

How We Use the Data

We use the collected data to:

• Deliver our core analytics and tracking services to the clients
• Connect clients’ Shopify data to platforms like GA4, Google Ads, Facebook, etc. based on their choices
• Provide customer support and manage accounts
• Generate marketing reports (if enabled by client via Marketing Analytics section)
• Monitor and improve app performance

Analyzify may store certain data in the user’s browser, including existing or custom cookie values, URL parameters, and other information provided by the user. This data may be saved using browser-based technologies such as Cookies, Local Storage, or Session Storage. These processes are essential for maintaining data integrity, supporting necessary backend operations, and delivering core, additional, and enhanced functionalities to the store (website) owner.

We collect and process data to ensure that Analyzify functions properly, delivers value to our clients, and complies with applicable privacy laws such as the GDPR and CCPA. Our use of data is guided by the principles of necessity, transparency, and respect for user choice.

Your Rights

If you are a European resident, our clients have the right to:

• Access the data we hold about you
• Request corrections or deletion

To exercise your rights, go to your Analyzify App > Settings > Account or contact us at hi@analyzify.app .

Store visitors in Europe or California: Merchants can configure consent and data collection preferences through Analyzify Settings > Consent Mode. We comply with GDPR/CCPA by respecting the preferences provided via consent management tools. 

Learn more: Consent Mode Settings & GDPR-Compliant Setup

Please note that personal data will be transferred outside of Europe, including the US.

Shopify API Scopes

Analyzify integrates with Shopify and requests certain API scopes to function. These scopes allow Analyzify to read specific types of store data to enable marketing attribution, performance tracking, and analytics services. Below is a breakdown of each scope, what data it involves, and how Analyzify uses it:

• read_customer_events: This permission allows us to read our Web Pixel data which we add during the setup in your Customer Events section. We do not access any Personally Identifiable Information (PII) unless you have explicitly shared it through other permissions.
• write_pixels: This permission allows us to register and manage Web pixels in your Shopify store as Analyzify under the Customer Events tab for accurate marketing and ad performance tracking. We only use this to help you manage our pixels. 
• read_orders: Enables us to read order data including items purchased, order value, and timestamps. This is essential for revenue tracking, conversion tracking, and performance measurement. We use order-level customer data to match conversions, make audits on your store and provide your analytics reports.
• read_script_tags / write_script_tags: These permissions are needed to manage our old tracking scripts on your store. Some clients use script tags to track but this feature is deprecated by Shopify. That’s why we are deleting those scripts and updating our client’s setups.
• read_themes: Required to detect theme changes. This is necessary to make sure Analyzify App Embed codes are enabled on your live theme.

Read more here: Shopify API access scopes

Data Security & Transfers

We collect contact information provided by the store owner to communicate relevant updates, provide support, and share product-related information or promotional content. You can opt out of marketing communications at any time.

All data is stored and processed in the United States using AWS infrastructure.

• Third-Party Services: We only share data with trusted third-party providers necessary for delivering the App’s core features (e.g., Google Analytics, Google Ads - based on the client’s choice).
  
  
• No Unrelated Sharing: We do not sell, rent, or share your personal data with third parties for unrelated advertising or commercial purposes.
  
  
• Legal Requirements: We may disclose information if required to comply with legal obligations or to protect our legal rights.

We implement strong security measures to protect data:

• AWS cloud hosting with encryption in transit and at rest
• AWS IAM for access control
• Shopify’s secure login and optional 2FA
• Meta and Google-compliant data hashing methods
• HTTPS for all data transfers
• Internal access is restricted to authorized personnel only
• All payments and billing are handled via Shopify, which is PCI DSS compliant.

Data Retention

We retain data only for as long as necessary:

• Merchant data is retained for the duration of the service agreement
• Visitor data is retained only for the necessary duration to fulfill analytics purposes
• Clients may request deletion of their data at any time via Analyzify Settings

If you would like us to delete your personal data from our systems, please contact us at hi@analyzify.app . We will respond to your request in a timely manner and ensure your data is securely deleted, unless retention is required by law.

Children’s Privacy

We do not knowingly collect or process personal data from individuals under the age of 16, unless we have obtained verifiable consent from a parent or legal guardian, as required under Article 8 of the GDPR and other applicable laws.

If we become aware that we have collected personal data from a child without the necessary consent, we will take immediate steps to delete that information. 

Changes 

We reserve the right to update this policy periodically. Updates will be posted here, and significant changes will be communicated via email.

Contact us

Analyzify is developed and maintained by two partner entities:

Solverhood OÜ
Parnu Mnt 12, Tallinn, Estonia
Registry Number: 14383462
VAT ID: EE102030321

StatsUp, LLC
30 North Gould Street, STE R, Sheridan, WY 82801, United States
Tax ID: 38-4336557

Together, we operate globally to serve Shopify merchants while complying with data protection laws.

If you have any questions about this policy or your personal data, you can reach us at:

📩 hi@analyzify.app